A common challenge for young businesses or ones that haven’t marketed in a long time is having inconsistent revenue. One month is up and the next is down. The uncertainty of how much your business will make can be stressful […]
The changing situation and regulations with COVID has been challenging for many persons, businesses, and society. The stability, certainty, and predictability of how we knew life to be is no longer here. How we live, work, socialize, relax, and spend […]
Making your business more resilient is important for surviving a tough economy. The resilience will mean being better able to handle drops in revenue, economic uncertainty, sudden changes in customer preferences, and having increased access to liquid assets such as […]
It’s been reported in the news, by some governments, and by some financial institutions that many businesses will go out of business over the next while despite some financial aid from governments. Many businesses have already closed for good or […]
Sorting prospects into categories based on their needs and wants helps businesses take the appropriate actions and make the appropriate sales offers that fit. It also helps businesses treat people well and help more prospects.
Research suggests that 5 – 10% of prospects are ready to buy right now. Some businesses focus on those ready to buy now and ignore the other 90 – 95%. The rest are waiting for something. Maybe they are waiting […]
Businesses and self-employed individuals often have some combination of customers (one time buyers) and clients (repeat buyers) that compose their revenue. The percentage of customers to clients varies depending on the business model and the way the business is designed […]
