Personal training business
Situation: The owner was working a lot of hours and wasn’t making much money.
Our work: We set revenue targets, created deals and packages to increase sales during slow periods, capitalized on the database of old clients to make new sales, implemented follow up activities to increase sales to new leads, and planned out marketing activities for the year.
Results: Revenue increased by 91% in the first year. After working together for 5 months, new revenue records were set for 15 of the subsequent 17 months after that.
Interior decorating business
Goals: Increase revenue by 116%.
Situation: Revenue had declined for 3 consecutive years due to various factors including the economic slowdown. Owner was considering closing down the business.
Our work: We clarified the target market, implemented marketing processes to generate leads on a limited budget, refined the marketing message to resonate with prospects, found ways to reach the target market, and increased marketing activities.
Results: Revenue increased by 32% in the first year, and after 3 years the revenue is up by 116% compared to when we started working together.
Sales department of a car dealership
Situation: Sales were significantly lower compared to its height decades ago. The dealership wanted to increase sales and didn’t know how to do it at the desired rate. The sales people competed with each other to get leads and would sometimes argue loudly in the office. The departments in the company disagreed with each other and didn’t co-operate. The dealership was at the bottom compared to other dealerships in that city for that manufacturer.
Our work: We trained the new sales manager to take control of the sales department by training the sales people, creating a culture of co-operation, and supporting the sales people to achieve their goals. He created events and campaigns to being more leads into the dealership. Sales were increased to the point where the departments realized that it was in their own best interest to co-operate with each other. Staff began to operate more efficiently to deliver cars to customers quicker and increase profit on the cars sold.
Results: Sales increased to a level that was satisfactory to the management and was the highest it has been in over 10 years. The dealership rose one to two spots in the monthly ranking of the dealerships for that manufacturer in that city. The departments co-operated to handle the higher volume of sales. The sales department became a loyal group of sales people working as a team.
Goals: Become profitable and for the owner to work less hours.
Situation: Had a business plan that wasn’t followed like many business owners. There was no marketing plan. The owner was working more hours than desired and at the expense of spending time with family. The owner was working to produce most of the revenue to keep clinic open.
Our work: We implemented financial tracking, a marketing processes to generate leads, set revenue targets, implemented statistical tracking for marketing and sales, clarified the direction of the company, and prioritized projects.
Results: Revenue increased by 26% in the first year and the owner was able to reduce work hours to spend more time with family. The owner started getting paid. The revenue of the clinic is less dependent on the owner. New revenue records were set for each month in that year.
Situation: Revenue had been decreasing for a couple years.
Our work: Created sales targets and a marketing plan for the year. Increased marketing activities on a limited budget, offered monthly specials, created package deals, rebooked cancelled appointments quickly, and made sales offers the database of past customers.
Results: Increased revenue by 51% after working together for 6 months.
Commercial carpet cleaning and janitorial services business
Goals: Reach $1.2 million in revenue.
Situation: The company was stuck at about $1 million in annual revenue for 3 years and had a goal of reaching $1.2 million but didn’t know how.
Our work: We set revenue targets, created a 5-year plan, implemented statistical reporting for fact-based decision-making, refined the marketing process, increased marketing activities, and improved the collection of payments from clients.
Results: After 1.5 years, the company surpassed $1.3 million in revenue which is a 30% increase.